Launch is the point where the app starts meeting real devices, real networks and real store policy changes. Maintenance is the work that keeps it installable, secure and fixable — with a clear queue, written priorities and no silent slips.
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Maintenance usually mixes four kinds of work: keeping the app compliant with OS and store requirements, fixing defects, upgrading dependencies and security, and making small product changes. They have different urgency and different commercial models. If they are all treated as one queue, the important work disappears behind the loudest request.
I start with a short audit of the codebase, release setup, store accounts and known issues, then write a maintenance scope with priorities. Response targets are written down; they are not promises that every issue will be fixed instantly.
Issues are triaged into release blockers, security or store risks, important defects and product changes. Each item has an owner, a next action and a target release. You get a written update at an agreed cadence, plus an early flag when something is likely to slip rather than a surprise at the deadline.
Maintenance can be a monthly retainer, a block of hours or a defined release-support window. The right model depends on how actively the product is changing and how quickly you need a response.
I need repository access, a staging environment, store console access and a named person who can approve priorities. I also need a way to reproduce the issue: a device, a build, a screen recording or clear steps. Without that, triage becomes guesswork.
If the app was built by someone else, I can start with the rescue audit and then move into maintenance. I do not need a rewrite to keep a product alive, but I do need to know what is fragile before I promise a release date.
Explore examples of mobile, Smart TV and integrated product work.
The pricing guide uses a planning range of roughly 15–25% of the build cost per year for OS updates, store changes, dependency upgrades and monitoring. Product growth work is additional. A retainer or block of hours is set after a short audit, not guessed from the app's screen count.
Yes, after an audit. I need to understand the codebase, release setup and third-party accounts before agreeing to a maintenance scope. If the code is not safe to change, I will say so and propose a rescue path instead of pretending a small retainer will fix it.
I write response targets for the agreed severity levels, but I do not promise that every issue will be fixed within a fixed number of hours. The scope states what is covered, what is excluded and how urgent work is escalated.
Yes. I review the rejection, identify the policy or build issue, make the fix and resubmit. I cannot guarantee approval, because the store makes the final decision.
I can scope an urgent fix if I have access and the problem is reproducible. Emergency work is handled outside the normal queue and priced separately.
You get the repository, credentials, release documentation and a handover session. I do not hold code or accounts hostage. The goal is that you can leave cleanly.
